Gifts for Clients: How to Stand Out This Holiday Season

Gifts for Clients: How to Stand Out This Holiday Season

How-to guide

Gifts for clients: how to stand out this holiday season

Your clients are about to get a stack of holiday gifts. Here's how to send the one they actually remember, from sorting your list to writing the note that gets read.

Jump to the steps
Two people exchanging a wrapped holiday gift over a Boarderie Christmas charcuterie board with gingerbread man and tree shaped cheeses

Sending client gifts this year? Every December your clients get a stack of boxes from every vendor they work with, and most of it is forgettable. A logo mug. A tin of something. A card signed by nobody in particular.

Standing out isn't about spending more. It comes down to three things: a gift people share, a delivery date that doesn't get lost in the holiday rush, and a note that sounds like a human wrote it. Here's how to get all three in five steps.

What to prepare

Get these six things together before you order anything. It takes about an hour, and it's the difference between a smooth checkout and a week of reply-all emails.

  • Your client listEvery name, company and email in one spreadsheet. Start with the clients who shaped your year.
  • Current addressesHome or office? Ask. Plenty of people still work from home some days.
  • A budget per tierTwo or three tiers is typical. Our holiday boards run $139, $169 and $249.
  • Your gift noteTwo or three sentences, written like a person. More on that in step 4.
  • Delivery datesPick a date for each client, or send an e-gift and let them choose.
  • A deadlineTwo weeks before the first delivery for logo customization. Three days without it.
Step

Build your list and sort it into tiers

Start with the spreadsheet, not the store. Pull every client you want to thank into one list with their name, company, email and shipping address. It's the most boring step, and it's the one that makes everything after it easy.

Then sort by relationship, not just revenue. The accounts who'd notice if you skipped them get the bigger gift. Everyone else gets a gift that still feels generous. Two or three tiers is plenty. Any more and you'll spend December defending the spreadsheet.

Our holiday boards map neatly onto tiers. The Holiday Classic (serves 2 to 3) is a personal thank-you, the Medium (serves 4 to 6) suits a small team, and the Large (serves 10 to 14) feeds a whole office.

Step

Pick a gift people actually share

The client gifts that stand out are the ones that get opened with other people around. A branded tumbler goes in a drawer. A board goes on the conference room table, and suddenly your name is the reason everyone stopped working for 20 minutes.

That's why food works so well, as long as it isn't the same tin of popcorn they got from three other vendors. Our holiday boards arrive fully arranged on a reusable acacia wood board, with hand-selected artisan cheeses, meats, dried fruits, nuts and chocolates, plus our gingerbread man cheese cutouts. No prep, no plating, nothing. They open the box and it's a party.

Got clients who don't eat meat? The Holiday Cheese Board (No Meat) comes in the same three sizes, so nobody gets left out of a tier.

Hands opening a Boarderie holiday charcuterie board tied with a Happy Holidays ribbon, with a gingerbread man cheese, cured meats, nuts and crackers
The moment you're paying for: a fully arranged board, opened at the office or at home.
Step

Choose the date, or let them choose

Timing is where most client gifts fall flat. Land on December 23 and your board competes with every other box in the mailroom, or sits in an office that already closed for the break. Aim for early to mid December instead.

You've got two ways to send. Pick a delivery date for each client and we'll ship it overnight, chilled, so it arrives fresh that day. Or send an e-gift: your client gets a gift email, then picks their own delivery date and address. It's the easy answer for anyone who travels, works from home some days, or keeps a calendar you can't guess.

Either way, you can schedule any date in the next 365 days, and shipping is free nationwide. Nobody home when it arrives? Our insulated packaging keeps boards at the right temperature for up to 48 hours, even on a doorstep.

Step

Write a note that sounds like you

The note is what they'll remember you by, so skip "Happy holidays from all of us at...". Name one specific thing you worked on together this year and say thanks for it. Two or three sentences, signed by a real person. That's it.

Every Boarderie order includes a personalized gift note for free, printed on the packing slip, and it can be the same for everyone or different for each client. Want your logo on it? We offer a custom card insert with your logo and message for $10 per card (one design across the order), and orders of 30 or more boards can add logo notes, engraved boards or both.

Step

Order early and check every address

Give yourself a buffer. For orders with logo engraving or custom notes, we ask for at least two weeks' notice. With no customizations, we need a 3 day turnaround, which gives everyone time to confirm payment and double check addresses.

Under 30 boards? Order online and add each client's address, delivery date and note in one checkout. Over 30, email your spreadsheet to corporategifting@boarderie.com and a corporate concierge manages the whole order, catches address errors and reaches out if weather causes a delay (a 5% processing fee applies).

Then check the addresses one more time. You can change an address, date or message yourself until 24 hours before the ship date. After that it's in production, and a board delivered on time to last year's address is still a board delivered to last year's address 😅.

A Boarderie holiday cheese and charcuterie board with a gingerbread man cheese, tied with a red ribbon and packed beside a box of crackers
Ribbon on, crackers packed, ready for the doorstep on the date you picked.

Pro tips

  • Keep the branding light

    A logo on the note or an engraved board is a nice touch. A logo on everything is an ad. Let the gift be about them.

  • Send to the team, not just the contact

    A Medium or Large board sent to the office puts your name in front of everyone your contact works with.

  • Know the $25 rule

    In the US, the IRS caps the business gift deduction at $25 per recipient per year. Your accountant can tell you how it applies to your list.

  • Save this year's spreadsheet

    Next December it takes 10 minutes instead of an afternoon. Future you says thanks.

Or hand the whole list to us

Send us your list and your dates. Orders under 30 check out online in one go, and for 30 or more, our corporate gifting concierge handles every address, note and delivery for you. Chef-curated, made fresh daily and shipped chilled.

Explore corporate gifting

Common questions

What is a good gift to get a client?
A good client gift is something they can enjoy or share right away, that isn't covered in your branding, and that arrives with a personal note. Gourmet food is a safe bet because it works for almost anyone and gets shared with a team or a family. A fully arranged cheese and charcuterie board checks all three boxes.
What are good Christmas gifts for corporate clients?
Shareable food gifts, like a holiday cheese and charcuterie board, a dessert board or a baked brie, tend to beat branded merchandise because they get opened and enjoyed with other people. For clients who don't eat meat, pick a cheese-only board. Pair any gift with a note that mentions something specific from the year.
How much should you spend on a client gift?
It depends on the relationship. Many businesses set two or three tiers and spend more on their top accounts. Our holiday boards run $139, $169 and $249. Keep in mind the IRS limits the business gift deduction to $25 per recipient per year, so check with your accountant before you set the budget.
When should you send holiday gifts to clients?
Early to mid December is the sweet spot, before offices close and mailrooms fill up. Order at least two weeks ahead if you want logo customization, or three days ahead without it. Not sure when a client will be in? Send an e-gift so they choose the date.
Are client gifts tax deductible?
In the US, you can deduct up to $25 per person per year for business gifts, according to IRS Publication 463. Incidental costs such as gift wrapping, packaging and mailing generally don't count toward that limit. Rules change, so confirm with a tax professional.
Can I send gifts to multiple clients in one order?
Yes. One Boarderie checkout can include multiple addresses, each with its own delivery date and personalized gift note, for up to 30 boards. For bigger lists, email corporategifting@boarderie.com and our concierge team manages the order for you.

Keep reading

Corporate gifting