Aaron Menitoff - Co-Founder & Co-CEO, Boarderie

Co-Founder & Co-CEO

Aaron Menitoff

A career chef and hospitality operator who spent two decades catering Palm Beach events, for guests from Prince Harry to Bruce Springsteen, then turned a pandemic shutdown into Boarderie - the first company shipping fully-arranged, catering-quality cheese and charcuterie boards nationwide.

Aaron Menitoff, Co-Founder and Co-CEO of Boarderie, in the Boarderie kitchen

About

Aaron Menitoff is a co-founder and co-CEO of Boarderie, the first and only company shipping completely pre-assembled, catering-quality cheese and charcuterie boards nationwide - ready to serve straight from the box, with award-winning artisan ingredients sourced from around the world. He runs the company alongside co-CEO Rachel Solomon, with his wife Julie Menitoff and Angel Jerez as co-COOs.

He came to it as a chef. Aaron took a B.A. in communications and psychology at the University of Michigan, then trained formally in culinary arts and food and beverage management at Florida Culinary Institute, working restaurant kitchens along the way. He and Julie went on to spend 20 years building a gourmet hospitality business in Palm Beach, Florida - Wellington Hospitality Group - catering high-end events and private gatherings for clients including Prince Harry and Bruce Springsteen.

When the pandemic canceled every event on their books overnight, the couple pivoted to delivering charcuterie, teamed up with Rachel Solomon and Angel Jerez, and launched Boarderie in 2021. The company now ships to all 50 states and turns out roughly 3,000 boards a day, scaling from about 24 year-round staff to 160 through the Thanksgiving-to-New-Year peak.

Expertise

Charcuterie BoardsCheese BoardsCulinary OperationsCatering & Special EventsMenu DevelopmentHospitality ManagementNationwide FulfillmentGourmet Gifting

Experience

2021 - Present
Co-Founder & Co-CEO
Boarderie
Co-founded the nationwide charcuterie-gifting brand and runs it as co-CEO. Landed a Shark Tank deal with Lori Greiner in November 2022, made Oprah's Favorite Things the same year, and set the GUINNESS WORLD RECORDS title for the largest charcuterie board - 769 lbs, 20ft by 14ft - in Palm Beach in October 2023.
Two decades, to 2021
Owner
Wellington Hospitality Group
Built and ran a gourmet catering and special-events business in Palm Beach with his wife Julie for 20 years, catering for clients including Prince Harry and Bruce Springsteen. Every event on the books was canceled when the pandemic hit, which became the opening for Boarderie.
Earlier
Owner
Surf and yoga hotel, Nicaragua
Built and operated a surf and yoga hotel in Nicaragua.
Ongoing
Disaster relief food service
Florida
Has served thousands of meals doing post-hurricane disaster relief food service in Florida across six storms.

Education

Associate of Arts - Food & Beverage Management, Culinary Arts
Florida Culinary Institute
2000
Bachelor of Arts - Communications & Psychology
University of Michigan
1995

“We had created a product that nobody else was selling. Nobody was shipping them nationwide.”

- Aaron Menitoff, on what made Boarderie work (Authority Magazine)