A legendary cheese shop and a chef-arranged charcuterie kitchen, both built around real cheese but selling very different products. When you're shopping for a cheese gift online, the cheese-focused retailers and the complete-board makers sit side by side, and the right pick depends on what you actually want to arrive at the door. Murray's Cheese and Boarderie both ship nationwide, both treat artisan cheese with real reverence, and both have loyal customers, but they are not the same product.
What's the actual difference between Boarderie and Murray's Cheese?
Boarderie ships chef-arranged cheese AND charcuterie boards overnight from our West Palm Beach kitchen, ready to set on the table. Murray's Cheese is a cheese-focused retailer with a flagship in Greenwich Village, more than 800 shop-in-shop counters inside Kroger supermarkets, and a mail-order line of cheese selections and assembly kits. Different products, different gifting moments.
Murray's was founded in Greenwich Village by Murray Greenberg, a Ukrainian-Jewish immigrant. The corporate story now dates the founding to 1962, though older Murray's marketing and the shop's signage long claimed 1940 (the building's earlier history was an egg-and-butter shop under a different operator). Robert Kaufelt bought the shop in 1991 and expanded it into the cheese authority it became, complete with aging caves in Long Island City. In 2017, Kroger acquired Murray's, and the brand now operates 800+ supermarket cheese counters nationwide alongside its NYC flagship.
We started Boarderie in 2021 to answer a different question: what would it take to deliver a catering-quality cheese AND charcuterie board, fully arranged, anywhere in the country, overnight, ready to serve? The answer became a new product category. Our boards include 13+ artisan cheeses on the large size, plus cured meats, accompaniments, and a reusable acacia wood serving board. We have been featured on ABC's Shark Tank (Season 14), selected for Oprah's Favorite Things in 2022 and 2023, and named a Food Network Editor's Pick in 2025.
Both brands care deeply about real cheese. The product format and the gifting job are different. Below is how they stack up.
