An 86-year-old Philadelphia Italian Market institution and a five-year-old nationwide charcuterie kitchen, both family-run but built on different formats. When you're shopping for a cheese-and-charcuterie gift online, the heritage specialty-food houses and the chef-arranged-board makers solve different problems, and the right pick depends on what you actually want to arrive at the door. Di Bruno Bros and Boarderie are both family-run American food institutions, both take real cheese and cured meats seriously, and both ship nationwide, but they are not the same product.
What's the actual difference between Boarderie and Di Bruno Bros?
Boarderie ships chef-arranged cheese and charcuterie boards overnight from our West Palm Beach kitchen, ready to set on the table. Di Bruno Bros ships specialty-food gift boxes and charcuterie kits from Philadelphia, and the recipient unboxes the cheeses, meats, and accompaniments and arranges them. Two American food institutions, two different formats.
Di Bruno Bros was founded in 1939 in Philadelphia's 9th Street Italian Market by Danny Di Bruno and Joe Di Bruno. The shop became one of the country's most beloved cheese counters, expanded to six retail locations across the Philadelphia area (Italian Market, Italian Market Bottle Shop, Rittenhouse Square, The Franklin, Wayne, Ardmore Farmers Market), and now ships nationwide. It is 4th-generation family-operated. Anthony Bourdain featured the brand on Travel Channel's "The Layover." Their gift boxes run roughly $74.99 to $499.99, with free or discounted shipping over $150 per address.
We started Boarderie in 2021 to answer a different question: what would it take to ship a catering-quality cheese AND charcuterie board, fully arranged, anywhere in the country, overnight, ready to serve? The answer became a new product category. We have been featured on ABC's Shark Tank (Season 14), selected for Oprah's Favorite Things in 2022 and 2023, and named a Food Network Editor's Pick in 2025.
Two family-run American food institutions. Two different ways to send a cheese gift.